At Seldin Design Studios, we believe that design should tell a story—one that reflects where you’ve been, how you live, and what brings you joy. Led by principal designer Rachel Seldin, our work is guided by color, pattern, history, and above all, the people who live inside the spaces we create.

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Rachel’s creative process blends the old with the new—reimagining existing architecture, drawing from vintage references, and layering elements that are both beautiful and functional. The result is a design that’s innovative, deeply personal, and entirely custom to each client. Or as we like to say: a little you, a little new.

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A graduate of Colgate University with a degree in Studio Art, Rachel began her career in New York City at Ralph Lauren, working as a Wholesale Merchandiser. After relocating to San Francisco in 2006, she shifted her creative focus to interiors, earning a Certificate in Interior Design and Interior Architecture from UC Berkeley Extension.

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Rachel founded Seldin Design Studios in 2012 and brings over 12 years of professional experience to each project. Her firm specializes in high-end residential design throughout the San Francisco Bay Area, with a portfolio that includes everything from full-home renovations and custom kitchens to expressive bathrooms and joyful small-space transformations.

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Rachel lives in a world of color and pattern—and invites her clients to do the same. Known for a bespoke, boundary-pushing approach to interiors, she encourages every client to color outside the lines, embrace creativity with confidence, and make space for both who they are and who they’re becoming.

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