Principal Rachel Seldin, has an undergraduate degree in Studio Art from Colgate University. Before moving to San Francisco in 2006, Rachel lived in New York City and worked in the fashion industry at Ralph Lauren as a Wholesale Merchandiser. After she moved to San Francisco. Rachel made a career change and decided to

continue her design education in the Interior Design & Architecture program at UC Berkeley Extension, where she earned a certificate in Interior Design and Interior Architecture. She has over 6 years of professional design experience, most recently working at Lotus Bleu, an award winning firm located in San Francisco. Seldin Design Studios was started in 2011 and has been involved in a variety of projects all over the bay area ranging from small space design to full home remodels, including numerous kitchens + bathrooms. 

"I am inspired by travel, nature, color, and pattern. I develop my designs by reaching into the past, recreating the existing, and tying together what is beautiful, functional, and timeless. The result is a design that is innovative, custom, and tells a story which is unique to every client. 

I live in a world of color and pattern. I encourage my clients to color outside of the lines and push the boundaries of creativity.​"